UK Behavioural Insight Team report 2013-2015
  • by helga
  • 06/09/2015
Are you interested in how people actually behave when faced with certain choices and marketing communications, as opposed to... Read Blog
10 ideas for charity marketing
  • by helga
  • 27/07/2014
Last month I participated in the Big Advice Day – Small Charity Week organised by the Foundation for Social Improvement... Read Blog
behavioural marketing - will you sing
  • by helga
  • 07/12/2013
I wrote a post with the same title almost one year ago and it still holds so true. I wonder when the time will come to... Read Blog
Why marketing strategy doesnt get implemented - ring for slave
  • by helga
  • 20/10/2013
Ring for slave Bell at petrol station in the Scottish Highlands (photo by Jan Winkler) A few days ago... Read Blog
Companies with more women marketing managers - graph 1
  • by helga
  • 03/08/2013
The Chartered Institute of Marketing (CIM) published last month a discussion paper entitled 'Women in Marketing',... Read Blog
Are you measuring enough? - marketing metrics
  • by helga
  • 01/04/2013
A couple of weeks ago I spent two days in a 'Marketing Metrics' workshop at the Chartered Institute of Marketing (CIM). It... Read Blog
Email marketing plan - marketing goodies
  • by helga
  • 10/02/2013
Something I've always liked in my professional life is diversity. No, I don't mean that job in a pet shop when I was at Uni,... Read Blog
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Ladies and gentlemen, as has been my tradition for the last...

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I haven't touched much on the pensions and retirement...

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